Description
For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
Book Information
ISBN 9781292313733
Author Ricky Griffin
Format Paperback
Page Count 624
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 1220g
Dimensions(mm) 274mm * 216mm * 23mm
