This superb volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery. Using extensive worldwide studies of blockbuster products and successful business models, this volume provides an easy-to-implement four-step process for achieving success with a new product. "Intelligent Innovation" also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations and set-backs into opportunities, evaluate risks, and create a productive and innovative working environment. It also includes more than 50 case studies of businesses that have made innovation the key to their growth.Key FeaturesIncludes more than 50 real-life examples from businesses that have made innovation the key to their growth and clearly spells out the counterintuitive aspects they had in commonPresents a new product development road map for identifying and outlining the steps needed to successfully launch a new productExplains the importance and application of innovation throughout the lifecycle of any product or service, from development to deliveryIllustrates, in an easy-to-understand format, the advanced tools major US and European technology firms use to manage large portfolios of products and servicesWAV offers several additional tools including an outline of front-end business methods, a method for defining core competencies, a strawman for business development integration, and a Microsoft Excel based intelligent innovation self-evaluation graphing tool - available from the Web Added Value(TM) Download Resource Center at www. jrosspub.com/wav

Book Information
ISBN 9781932159615
Author John A. Cogliandro
Format Hardback
Page Count 232
Imprint J Ross Publishing
Publisher J Ross Publishing
Weight(grams) 454g