Recently Viewed

Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman 9781538176320
New

Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman 9781538176320

No reviews yet Write a Review
RRP: $118.68
Booksplease Price: $104.98
Booksplease saves you

  Bookmarks: Included free with every order
  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When You Buy 3 or More Books - Use code: FREEUKDELIVERY in your cart!

SKU:
9781538176320
MPN:
9781538176320
Available from Booksplease!
Availability: Usually dispatched within 4 working days
Ask Questions

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.



About the Author

Robyn Blakeman is associate professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, and The Brains Behind Great Ad Campaigns (co-authored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.




Book Information
ISBN 9781538176320
Author Robyn Blakeman
Format Hardback
Page Count 392
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 1048g
Dimensions(mm) 262mm * 184mm * 31mm

Reviews

No reviews yet Write a Review

Related Titles

Booksplease  Reviews

J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom