Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.

A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing.

About the Author
Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham.


Book Information
ISBN 9781009204378
Author Andrew Corcoran
Format Paperback
Page Count 400
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 650g
Dimensions(mm) 243mm * 168mm * 17mm