With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.

About the Author
Juergen H. Daum is a recognized expert and consultant in enterprise management concepts and systems. As senior business consultant at SAP AG he is advising executives, financial and IT managers worldwide in the area of finance, enterprise and performance management and management information systems.

Reviews
"...this book aims at a paradigm change in management and names good reasons and arguments for it..." (Controller Magazin, May 2002)

"...a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management..." (is-report, September 2002)

"...Daums suggestion...which unites the best concepts available in the market is brilliant and typical for times..." (Accounting, August 2002)

Book Information
ISBN 9780470845127
Author Juergen H. Daum
Format Hardback
Page Count 444
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 765g
Dimensions(mm) 242mm * 158mm * 30mm