Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the key roles of candidates and their supporters on the ground in an election, and demonstrates that local electioneering matters.

For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved in the age of digital media. Local-level campaigning is more fashionable - and critical for gathering data that can be used post-election. Inside the Local Campaign provides an up-to-date look at local-level campaigning during a Canadian federal election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

About the Author

Alex Marland is a professor of political science at Memorial University. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control, which won the Donner Prize for best public policy book by a Canadian, and Whipped: Party Discipline in Canada, which was shortlisted for the Writer's Trust Shaughnessy Cohen Prize for Political Writing.

Thierry Giasson is a professor of political science at Universite Laval. He is the director of the Groupe de recherche en communication politique based at Universite Laval and an associate member at the Centre for the Study of Democratic Citizenship. He is a past president of the Societe quebecoise de science politique. He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.

Contributors: Kaija Belfry Munroe, Kody Blois, Matthew Bondy, Colette Brin, Thomas Collombat, Francois Cormier, Erin Crandall, Cristine de Clercy, Brooks DeCillia, Myriam Descarreaux, Anna Lennox Esselment, Holly Ann Garnett, Royce Koop, Mireille Lalancette, J.P. Lewis, Richard Maksymetz, Gillian Maurice, H.D. Munroe, Anthony Ozorai, Vincent Raynauld, Jacob Robbins-Kanter, Anthony Sayers, Tamara Small, Angelia Wagner, Jared Wesley, Paul Wilson, Stephanie Yates

Reviews
While the broad range of experiences reported here make for a significant contribution... the book's additional value is the trove of insights into the complex and mutually interdependent relationships between candidates, staff, volunteers, and national parties. -- Jeff Costen * Literary Review of Canada *



Book Information
ISBN 9780774868198
Author Alex Marland
Format Paperback
Page Count 448
Imprint University of British Columbia Press
Publisher University of British Columbia Press
Weight(grams) 660g