The book delves into the subject of agri-business with a clear and straightforward approach, addressing the opportunities, challenges, scope, and entrepreneurship related to it. Additionally, the promotional programs implemented by the Central and State Governments are discussed. The book also explains the fundamental concepts and elements of management in a simple manner, and delves into the functional areas of business management. The subject of agri-business promotion is also dealt with, covering topics such as management information systems, the application of information and communication technologies, agricultural inputs, agro-processing, and food processing. The promotional programs implemented by the Central and State Governments are also discussed. The book provides a comprehensive overview of agricultural imports and exports, retailing, supply chain management, business plan preparation, project analysis, and starting an agri-business. Case studies are used wherever possible to enhance understanding. The pedagogy includes key terms and concepts to remember, summaries, highlights, questions, references, textbooks, web addresses, and further reading materials.

About the Author
Karnam Lokanadhan: Professor & Head, Department of Market, Extension, Centre for Agricultural and Rural Development Studies (Tamil Nadu Agricultural University,Coimbatore - 641 003, Tamil Nadu, India.

K. Mani: Professor, Department of Agricultural Economics, Centre for Agricultural and Rural Development Studies (Tamil Nadu Agricultural University,Coimbatore - 641 003, Tamil Nadu, India.

K. Mahendran: Associate Professor, Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies (Tamil Nadu Agricultural University,Coimbatore - 641 003, Tamil Nadu, India


Book Information
ISBN 9788119215638
Author Kornam Lokanadan
Format Paperback
Page Count 368
Imprint New India Publishing Agency
Publisher New India Publishing Agency
Weight(grams) 660g