The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies for innovation management.

About the Author
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Moelnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

Reviews
This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. * Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia *
With accessing and applying external and collaborative innovation high on the agenda of most technology-driven organisations, this revised edition is a timely update. A hands-on and practical companion, built on a solid platform of research and tried and tested experience, it provides students, teachers and practitioners an in-depth guide to the complexities of innovation management that I thoroughly endorse. * Mark Farmery, Senior Business Development Manager, Karolinska Institutet Innovations AB, Sweden *
The book provides both the academic rigour and the practical application demanded by my postgraduate students. It is imminently accessible because it is so well structured. I hold the authors in very high regard and commend them for yet again providing a high quality learning tool. * Professor Chris van der Hoven, Strategy & Innovation lecturer and Academic Director, Wits Business School, University of Witwatersrand, South Africa *



Book Information
ISBN 9781137373434
Author Keith Goffin
Format Paperback
Page Count 448
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
Weight(grams) 856g