Since the beginning of the 1990s, the supremacy of 'Old World' countries (France and Italy) in the international wine market has been challenged by new players, such as Australia, Argentina, Chile and South Africa, which are recording stunning performances in terms both of export volume and value. This book demonstrates that such a spectacular example of catch-up goes beyond simply copying new technologies; it entails creative adaptation and innovation, and introduces a new growth trajectory in which consistent investments in research and science play a key role.

Book Information
ISBN 9781848449947
Author Elisa Giuliani
Format Hardback
Page Count 232
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd