Description
Expert contributors examine how technological advances, scientific approaches, digitalization and tournament design shape, or are shaped by, entrepreneurial ventures in sport management. Chapters also discuss the implications of the coronavirus pandemic for the sports industry, analysing how sport entities and managers have had to be innovative in order to adapt to the new market and unpredictable societal conditions created by the pandemic. The book reflects on the importance of innovation for sport management, highlighting the need for futuristic thinking as sports organisations try to develop better practices.
Offering practical examples of entrepreneurship in sport, this book will be a useful resource for scholars and students of sports, sport management and management education. It will also be beneficial for sports practitioners and managers focusing on organisational innovation and how to navigate crises.
About the Author
Edited by Vanessa Ratten, Associate Professor of Entrepreneurship and Innovation, Department of Management, Sport and Tourism, La Trobe University, Australia
Reviews
'Innovation and entrepreneurship are two dynamic forces that have revolutionarily impacted the development and advancement of the sport industry, an increasingly globalized business sector. Without a doubt, these forces will continue to robustly drive significant changes in sports and the process of managing sports. Led by an internationally renowned scholar, Dr. Vanessa Ratten, a distinguished group of scholars from six countries have addressed a large number of contemporary issues fundamentally associated with managing and promoting innovation and entrepreneurship in sport business ventures. This is a must-read book for scholars, professionals, teachers, and students. Highly recommended!' -- - James J. Zhang, University of Georgia, US
Book Information
ISBN 9781783473946
Author Vanessa Ratten
Format Hardback
Page Count 192
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
