In the 21st Century, innovation is the key to entrepreneurial success. And in the fast-paced economy of Latin America, you have to innovate to compete. Innovation and Entrepreneurship: A New Mindset for Emerging Markets presents a combination of conceptual foundations, methodologies and tools to be applied in mini-cases and business challenges. Along with a cast of expert contributors including academics, global consultants and senior executives, editor Martha Corrales-Estrada explores how to transform the mindset of potential entrepreneurs and innovators in emerging markets. Looking across social and technological megatrends, Innovation and Entrepreneurship explores how to fill the unmet needs of new business opportunities with innovative and sustainable business models, including feasibility, desirability and viability perspectives and from personal, economic, pragmatic and social value creation domains. Including mini-cases and business challenges with actual examples of companies in emerging markets, this is an unmissable text for any business student, and particularly those in Latin America looking to analyse and deliver innovative solutions.

About the Author
Dr. Martha Corrales-Estrada is a Full Professor in Business Innovation at EGADE Business School, Tecnologico de Monterrey, Mexico. Her research looks at the areas of business innovation based on information technology; sustainable business models; design thinking; digital transformation; sharing economy; co-working spaces; enterprise social networks, collaboration and virtual work models.

Reviews
Presenting a new model for innovation and entrepreneurship, business scholars and practitioners in Mexico cover lean foresight, new approaches and theories of entrepreneurship; startup PATH: the development of entrepreneurs and their journey in creating a startup; the entrepreneur and the types of entrepreneurship; social entrepreneurship: a quick view of the basics; types of innovation; sustainable business models and value creation; leadership and the culture of innovation; legal aspects of a venture capital financing; startup capital; techno parks, innovation, and entrepreneurial ecosystems; and the digital wall and digital transformation. -- Copyright 2019 * Portland, OR *



Book Information
ISBN 9781789737028
Author Martha Corrales-Estrada
Format Hardback
Page Count 288
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 523g