Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. * Offers new conceptual frameworks for analyzing and designing strategy process. * Addresses cutting--edge topics, such as play as the means and art as the impetus for strategy--making; the role of emotion in new venture decision--making; and science and entrepreneurship as a source of innovative strategies. * Signals the future direction of the field.

Book Information
ISBN 9781405129398
Author Steven W. Floyd
Format Hardback
Page Count 296
Imprint Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher John Wiley and Sons Ltd
Weight(grams) 616g