A Wall Street Journal reporter's sweeping portrait of the EV gold rush and what it means for all of us.

For electric vehicles, the question is no longer if they'll happen, or even when, but how-and veteran automotive beat reporter Mike Colias shows you just that. This is his deeply reported insider view of the hard pivot in the car business, a $2 trillion industry that hasn't undergone a change this profound in its 120-year history. Already, the transition to EVs is sending ripples across all aspects of the global economy.

Colias documents the massive transformation from internal combustion engines to battery-powered vehicles from every angle. He takes you inside the boardrooms where executives chasing Tesla battle over EV strategies, in fear of being left behind. He brings you to family-run car dealerships wrestling with the decision of whether to sell EVs-or sell their business. He follows entrepreneurs looking for hidden opportunities along lonely stretches of road that will soon need charging stations. He walks the floors of battery factories where scientists try to pack ever more power into the same space. He talks to power train engineers whose skills, once the beating heart of the car business, are rapidly becoming obsolete.

Change is inevitable, but rarely have we seen someone capture what business transformation means in so much detail, bringing to life such change's profound effect on everything and everyone.

About the Author

Mike Colias is a Wall Street Journal reporter and veteran of the US automotive beat, based in Detroit, where he has covered General Motors for twelve years and added Ford to his duties five years ago. His agenda-setting coverage includes scoops on multibillion-dollar EV factory investments, executive hirings and firings, and closely guarded decisions to add or cut vehicle lines. With access to all the key players in the automotive industry, he has tracked the transition to electric vehicles since the start through hundreds of sources across the auto sector, from mom-and-pop car dealers in the heartland to factory workers, union reps, investment bankers, and entrepreneurs. Colias has been a business journalist for more than twenty years.

Book Information
ISBN 9781647825386
Author Mike Colias
Format Hardback
Page Count 256
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press