A NEW YORK TIMES BESTSELLER

*Why does your foot hit the brake pedal before you are conscious of danger ahead?*
*Why is it so difficult to keep a secret?*
*How is it possible to get angry at yourself: who, exactly, is mad at whom?*

In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain. Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, INCOGNITO is a thrilling subsurface exploration of the mind and all its contradictions.

A new cover edition of this sparkling and provocative book on neuroscience

About the Author

David Eagleman, PhD, is a neuroscientist and internationally bestselling author. He teaches at Stanford University, is the creator and host of the Emmy-nominated television series The Brain, and is the CEO of Neosensory, a company that builds the next generation of neuroscience hardware. The author of seven other books, he lives in Silicon Valley in California.

@davideagleman | eagleman.com

Reviews
The Malcolm Gladwell of brain science * * Independent * *
[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself * * Mail on Sunday * *
Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again * * Time Out * *
Breezy, fun, optimistic and full of the latest research * * The Sunday Times * *
Original and provocative... A smart, captivating book that will give you a prefrontal workout * * Nature * *
A shining example of lucid and easy-to-grasp science writing * * Independent on Sunday * *
***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you -- Michael Mosley, author of THE FAST DIET * * BBC Focus * *
A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings * * New Scientist * *
Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun * * New York Times * *
A dream to read... I couldn't resist telling people about a couple of things I read here -- Brian Clegg * * Popular Science * *
Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven -- Brian Eno

Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style

-- Nicholas Tucker * * Independent * *
Eagleman provides an excellent overview of the workings of our most vital organ -- Ian Critchley * * Sunday Times * *
A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!' -- Brandon Robshaw * * Independent on Sunday * *
Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious * * The Times * *
You will learn a great deal that is fascinating from Incognito * * Guardian * *
A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances * * New York Observer * *
A bold argument, and perhaps just the beginning of the debate * * Sunday Herald * *
Eagleman's style is accessible and easily understood * * Press Association * *
A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity * * Big Issue * *
Lyrical, unpretentious, always compelling * * Sunday Telegraph * *
Eagleman explains scientific ideas with exemplary clarity * * Spectator * *
He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent * * Seven, Sunday Telegraph * *
Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness * * The New York Times * *
Appealing and persuasive * * Wall Street Journal * *
Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you * * Wired * *



Book Information
ISBN 9781782112464
Author David Eagleman
Format Paperback
Page Count 304
Imprint Canongate Canons
Publisher Canongate Books
Weight(grams) 264g
Dimensions(mm) 195mm * 125mm * 15mm