When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation.

In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.

With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

About the Author

Nicholas Ind is a Professor at Kristiania University College, Oslo. Before he became an academic Nicholas ran Icon Medialab's brand consultancy arm in Sweden, had his own branding consultancy in the UK and was a Director of a design group. The author of thirteen books, Nicholas is a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group - an international branding think tank.

Oriol Iglesias is an Associate Professor and Head of the Marketing Department at ESADE Business School. An accomplished author, his research has been published in top international academic journals. Furthermore, he has consulted and/or developed custom in-company training for worldwide leading firms from many different sectors. He is member of the think tank Medinge Group.

Reviews
"The authors of this thought-provoking book advocate the importance of corporate conscience and call for a move away from corporate values to action-oriented corporate principles ... . This book has insights that are fascinating - juggling concepts and practical solutions." (Christopher Walker, impact Investor, impact-investor.com, June 30, 2023)



Book Information
ISBN 9783031093371
Author Nicholas Ind
Format Hardback
Page Count 189
Imprint Palgrave Macmillan
Publisher Springer International Publishing AG