In an age where knowledge is so easily disseminated, the modern-day workplace, and roles as we know them, are beginning to transform. As ideation establishes itself as a concept, if put into action, it could help to create and form a more transformative entrepreneurial future generation. It will be the actions of many ideators that will motivate and contribute to the post-pandemic economy, and this becomes even more tangible as fewer people occupy predetermined and fixed positions in companies. By moving from the economy of mass production to knowledge-driven entrepreneurship, value creation is embedded in the lifeblood of ideas in action (the 'ideation'), combined, shared with investors, disseminated territorially, and adapted to the conditions of individual communities. Ideators: Their Words and Voices presents the concept of ideation and its applications in a thorough yet accessible format, focusing on the process of idea creation, and also presents a series of protagonists of creativity and innovation who will reflect on their own career changes.

Book Information
ISBN 9781802628302
Author Piero Formica
Format Hardback
Page Count 260
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 152g