The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

An essential guide to the successful generation of creative product design ideas. The second edition has been updated to include many new inspiring product designs.

About the Author
David Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln, UK. YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.


Book Information
ISBN 9781350140790
Author Mr David Bramston
Format Paperback
Page Count 184
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
Weight(grams) 436g