Description
We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?
Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:
* Audit - where are you really at with gender balance now?
* Awareness - Opening your eyes to what better gender balance could mean for your company
* Alignment - Ensuring the buy-in that will bring about real results and change
* Sustain - Building gender diversity into corporate DNA
This lively, hands-on guide is packed with research and case-studies showing how some of the world's biggest blue-chip firms have done it.
Women are most of the talent and much of the market - you need this book.
About the Author
Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.
This lively, hands-on guide is packed with research and case studies showing how some of the world's biggest blue-chip firms have profited by balancing their businesses.
Reviews
'The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.' (ChangingPeople.co.uk, April 2010). '...clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best...' (Women Mean Business, June 2010).
Book Information
ISBN 9780470688847
Author Avivah Wittenberg-Cox
Format Paperback
Page Count 424
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 463g
Dimensions(mm) 216mm * 136mm * 28mm
