This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

About the Author
Seth Kinnett


Book Information
ISBN 9780367657888
Author Seth Kinnett
Format Paperback
Page Count 220
Imprint CRC Press
Publisher Taylor & Francis Ltd
Weight(grams) 349g