The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.

Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

About the Author

Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.

Robert would love to hear from you if you think he can help you become more successful. You can contact him at Robert@RobertAshton.co.uk visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.

Book Information
ISBN 9780273772170
Author Robert Ashton
Format Paperback
Page Count 336
Imprint Pearson Business
Publisher Pearson Education Limited
Weight(grams) 524g
Dimensions(mm) 213mm * 144mm * 22mm