The most effective sales strategies for tough economic times

Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.

How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.

• Features effective, simple strategies for selling in tough economic times
• Offers free or low-cost prospecting tools that bring in customers by the herd
• Includes case studies from top salespeople that reveal new ways to bring in customers
• From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour

These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.

About the Author

DAVE LAKHANI is an in-demand speaker, sales trainer, closer, and entrepreneur with more than ten successful businesses to his credit in the past twenty years. Dave is the President of Bold Approach, Inc., a business-acceleration strategy firm that was recently nominated as one of Fast Company magazine's Fast 50 Companies and for an American Business Award as America's Best Sales Trainer. Learn more about Dave and Bold Approach at www.boldapproach.com.

Book Information
ISBN 9780470504895
Author Dave Lakhani
Format Hardback
Page Count 256
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 340g
Dimensions(mm) 218mm * 147mm * 23mm