The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

About the Author

Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.

Reviews

'Don't mistake business savvy for drudgery. It makes you a better designer. The more you know about business, the better you'll be at seeing the world from your clients' point of view, working out what they need and spotting opportunities for them ... this book is good news. Whether you're starting out or an experienced veteran, the wisdom in these pages will help to make being in business a positive experience.' - David Kester, Chief Executive, Design Council '...a useful text for anyone starting or running a business, as the more we as designers understand and value the business world, the more impact we can make with our ideas. This book has some very impressive contributors and is an interesting read and also a useful book to have on your shelf for ongoing reference.' Deborah Szebeko, thinkpublic 'As co-proprietor of a design agency and former President of the Pan-European Brand Design Association (PDA) I have over the past 35 years been following the rise and fall of small and large design companies. Maintaining an equilibrium between customers, team work and design quality is indeed a delicate balancing act at which many fail and few master brilliantly. Clearly, a book that explains how these elements are connected was long overdue; Shan Preddy has now written it. Please read it. It belongs on every designer's bedside table.' - Jean Jacques Schaffner, Schaffner & Conzelmann, Basel, Switzerland 'Shan Preddy's new publication is a bible for design business practice. She and her contributors cover all the basics for growing your firm, avoiding pitfalls and offering some surprising insights that might otherwise be lost... it's easy to dip in and out of. Everyone in the industry should read this invaluable contribution to success.' - Celestine Phelan, Chairman, Event Communications Ltd. '...The basic premise is: the more you know about business, the more you'll be able to understand your clients. With such a specific topic and sparse use of im

Book Information
ISBN 9780566091896
Author Shan Preddy
Format Paperback
Page Count 456
Imprint Gower Publishing Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 453g