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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune by Kim Baker 9780471551935
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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune by Kim Baker 9780471551935

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Description

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Book Information
ISBN 9780471551935
Author Kim Baker
Format Paperback
Page Count 336
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 598g

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