Description
You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you:
- Find the perfect way to win people over
- Become an amazing negotiator
- Overcome objections
- Appreciate and understand the other person's standpoint
- Understand why people buy what they buy
- Ensure people remember you and what you want
- Build long-term trust and credibility
Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.
How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.
About the Author
Philip Hesketh has spent over five years as a business speaker, a profession which taken him as far as a field as Singapore and Australia. Now a full-time speaker on 'The Psychology of Persuasion', Philip shares the knowledge and experience he gained during his impressive career as a salesman for Proctor & Gamble, and later as a Business Director and Managing Partner of Advertising Principles, a leading advertising firm, which he grew from a standing start to a GBP48 million company employing over 150 people.
Phil is a motivational speaker and raconteur. He offers wit and wisdom on human behaviour and how to influence it. The result? Audiences are enthralled as well as informed from first minute to last. Smiling throughout and often laughing out loud. But more importantly, they leave the event inspired and better informed on how buying, selling, persuading and influencing actually work.
Reviews
I liked the tone and pace of the book, and enjoyed reading it this was an excellent, thorough book, that gave me a lot of food for thought . (The Bookbagh.co.uk, October, 2010). Hesketh s anecdotes give the book a personal edge not normally found in this type of material. (B2B Marketing, January 2011). ideal for anyone dealing with people at work, and particularly useful working in sales or customer service The Market
Book Information
ISBN 9780857080424
Author Philip Hesketh
Format Paperback
Page Count 368
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 449g
Dimensions(mm) 216mm * 137mm * 21mm
