This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.

More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus.

This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline.

Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer

About the Author
Edited by David W. Stewart, President's Professor of Marketing and Business Law,Loyola Marymount University | Los Angeles and Daniel M. Ladik, Seton Hall University, US

Reviews
'''How to'' books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately, this book is an exception. It provides incredibly useful insights into the thorny publication process from the perspective of accomplished authors, editors and reviewers. Collectively, the different guidelines and experiences revealed in this book make it a must read for everyone who aspires to publish in top marketing journals - and a consolation for those who never made it.'
--Bodo B. Schlegelmilch, WU Vienna University of Economics and Business, Austria



Book Information
ISBN 9781839109867
Author David W. Stewart
Format Paperback
Page Count 256
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd