THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS

'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)

'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

- samplers for the trade and press - featured on the Piatkus website - social media campaign

About the Author
George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

Reviews
A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business * Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) *
The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business * Hugo Barra, VP, Xiaomi (and former VP Android Product Management, Google) *
George Berkowski knows from the front line how to build fast-scaling digital businesses. Don't start one of your own without taking his advice * David Rowan, Editor, Wired magazine *
A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app * Michael Acton Smith, Founder and CEO, Mind Candy *
George has combined his own experience at Hailo with a thoughtful study of the iconic mobile companies of this era to provide a helpful guide to entrepreneurs and investors trying to understand the emerging mobile economy * Adam Valkin, General Partner at General Catalyst Partners *
I loved this book. It provides an entertaining and rigorous yet very practical guide to success in the brave new world of mobile technology. I will never look at apps the same way again * Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup *



Book Information
ISBN 9780349401379
Author George Berkowski
Format Paperback
Page Count 480
Imprint Piatkus Books
Publisher Little, Brown Book Group
Weight(grams) 578g
Dimensions(mm) 158mm * 234mm * 34mm