If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.

Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).

You'll learn to:

Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power

The result? A happy, hopefully scratch-free, resolution.

'Jay Heinrichs knows a thing or two about arguing' The Times

'A master rhetorician and persuasion guru' Salon

'You got a bunch of logical engineers to inject pathos
into their arguments ... it works!' NASA engineer

A brand-new, completely brilliant guide to the art of winning arguments, by the bestselling author of Thank You For Arguing.

About the Author
Jay Heinrichs is the bestselling author of Thank You for Arguing. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

Reviews
Praise for Thank You For Arguing 'An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued' * Evening Standard *
If you want to win people over, this book will help you succeed * Independent *
Colourful, instructive, illuminating... a romp through the rules of rhetoric * Guardian *
Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you * Mr Porter *
Clever, passionate, erudite * Publishers Weekly *
Jay Heinrichs knows a thing or two about arguing. * The Times *
Packed with humour, tips and anecdotes to help you get what you want * Good Book Guide *



Book Information
ISBN 9781846149573
Author Jay Heinrichs
Format Paperback
Page Count 144
Imprint Penguin Books Ltd
Publisher Penguin Books Ltd
Weight(grams) 139g
Dimensions(mm) 198mm * 129mm * 10mm