In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.

About the Author
Shane Greenstein is the Martin Marshall Professor of Business Administration and codirector of the program on the economics of digitization at the National Bureau of Economic Research. His books include Diamonds Are Forever, Computers Are Not and Standards and Public Policy.

Reviews
Co-Winner of the 2016 Schumpeter Prize Competition, International Joseph A. Schumpeter Society "Essential reading for anyone who wants to understand the broader context in which the explosion of Internet-related innovation occurred."--Marc Levinson, Wall Street Journal "A welcome, well-conceived contribution to the history of technology."--Kirkus "Exciting reading."--Borsen "Definitely recommended."--Tyler Cowen, Marginal Revolution "This is the best book yet about the rise of the Internet."--David Warsh, Economic Principals "[A] detailed history of the Internet."--Foreign Affairs "Immensely informative."--Philadelphia Inquirer "Greenstein is not simply telling a colorful and important story. His analysis systematically explores why innovation and commercialization of the Internet emerged and evolved as it did and why innovation from the edges thrived and was so important."--Jonathan David Aronson, Journal of Communication



Book Information
ISBN 9780691178394
Author Shane Greenstein
Format Paperback
Page Count 488
Imprint Princeton University Press
Publisher Princeton University Press
Weight(grams) 680g