Description
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
About the Author
Jauhari, Vinnie|
Book Information
ISBN 9781771883788
Author Vinnie Jauhari
Format Hardback
Page Count 360
Imprint Apple Academic Press Inc.
Publisher Apple Academic Press Inc.
Weight(grams) 540g