WHY YOU SHOULD NEVER HAVE AN OPERATION IN JULY AND OTHER LIFESAVING ADVICE!

"This book offers practical advice about how to keep yourself free from harm and error in hospitals, and how to assert yourself in cases such as getting stuck with a bad roommate or a rude doctor. Includes chapters on taking children to the hospital and how to be prepared before an emergency." - The Wall Street Journal

Hospital Survival Guide: The Patient Handbook to Getting Better and Getting Out is the essential patient handbook to ensure that you and your family emerge from hospital visits healthier than before checking-in and without having to endure excessive stays, pain or indignities. Includes practical tips, warnings and surprising information you doctor might not tell you, such as the fact that July, when the new interns start, is the most dangerous month to have a procedure done at a teaching hospital; EMLA anesthetic cream can be requested to be used on children's skin, allowing for less painful I.V. starts; and washing off all iodine-based antiseptics thoroughly after surgery can prevent chemical burns. Proven tips for reducing hospital bills are also presented.

Dr Sherer will teach you how to:

• Find the Best Hospital for Your Condition
• Demand & Receive the Best Care
• Avoid Unnecessary Pain & Complications
• Protect Your Health from Human Error
• Navigate Emergency Room Care
• Educate Yourself on Your Condition & Your Rights
• Protect Your Financial Health & Reduce Your Bills
• Choose Between Bundling Services Versus "Fee for Service" - Pricing/Pros & Cons
• Work the System to Get What You Need
• Maximize New and Innovative Ways to Use the Internet for Self-Education
• Deal with the Impact of Pandemic Emergencies, Natural Disasters and the Opioid Crisis on Your Care
• Learn More about Artificial Intelligence, Robotic surgery and Using Big Data
• Decide if "Medicare for All" is Feasible and the Social Determinants on the Allocation of Healthcare
• And Much Much More!

"I recommend this book for everyone, especially people who are undergoing their first operation in a hospital. Being aware of the services offered or not offered in the hospital and learning ways to reduce anxiety can be invaluable throughout one's hospital stay. For health care providers, the Hospital Survival Guide offers excellent insight into many of the uncertainties that patients face as they enter into the unknown world of the hospital. Even though we hear the alarming statistics every day, the book is a powerful reminder of all of the mistakes that can be made in the course of care and what we all can do to reduce the likelihood of experiencing a medical error ourselves." - P&T (R) Journal

NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to Mainstream, Health & Conservative Media w/ high expectations of TV, Radio, Print & Online author appearances & features.

BOTTOMLINEINC. HEALTH & WELLNESS WEBSITE WILL PROMOTE BOOK

https://bottomlineinc.com/blogs/what-your-doctor-isnt-telling-you

• BottomLine gets 250,000 monthly page views.
• Sherer's "What Your Doctor Isn't Telling You" blog posts, videos & podcasts range from 100 to 1000 hits.
• Facebook: 32,500 Friends
• Twitter: 1,000 Followers

BottomLineInc. e-letter circulations:

• Health: 154,500 recipients
• Life: 119,000 recipients

NEWSMAX TV > Dr. David Sherer will be a guest on ALL Newsmax TV shows starting 7/21 & continuing for the month of August & beyond (24/7)

• Chris Salcedo Show
• National Report
• Newsmax Now with John Bachman
• American Agenda
• Greg Kelly Reports
• Spicer & Co
• Saturday Report
• Howie Carr Show

Health NewsMax Media Newsletter Features:

• Health Radar
• Dr. Chauncey Crandall's Heart Health Report
• Dr. David Brownstein's Natural Way to Health
• Dr. Blaylock's Wellness Report
• Dr. Gary Small's Mind Health Report

NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 7/21

• Social Media - Google paid search & display campaigns; Facebook paid campaigns
• NEWSMAX ADS: TV/Print/Online/Social
• • Newsmax TV Bookumentary 30-min 3 weeks before 7/21 launch 72mm homes
  • Newsmax TV John Bachman .30 sec ad 3 weeks before 7/21 launch 72mm homes
  • Newsmax Mag 1-page Ad July-Oct 120k circ monthly
  • Newsmax Mag 2-page Ad July-Oct 120k circ monthly
  • Newsmax Mag 2-page Q&A Feature July 120k circ monthly
  • Magazine (renewal) July 30k circ monthly
  • Health Newsletter Insert (trial offer) July 40k circ monthly
  • Polybag Self Mailer Aug-Oct 120k circ monthly
  • Self-Mailer Bind In Aug-Oct 120k circ monthly
  • NewsMax Social Media
  • • Emails - 5mm names
    • Facebook Posts - 1.4mm circ
    • Twitter Posts - 120k circ
    • YouTube - 130k circ (3 Bookumentary segments)
  • NewsMax Website
  • • Breaking links, 25mm pageviews monthly
    • In Article Links, 52mm pageviews monthly
    • Banner Ads, 25mm pageviews monthly
    • Feed Network, 1.3B impressions monthly

EVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!

• NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV's & smart phones.
• NEWSMAX.COM has approximately 10 million unique visitors.
• NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.
• NEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.

About the Author

David Sherer MD (Chevy Chase, MD) is an American physician, author and inventor. He is a member of Leading Physicians of the World, and a multitime winner of HealthTap's leading anesthesiologists award. Dr. Sherer has retired from his clinical anesthesiology practice in the suburbs of Washington, DC, and now focuses on patient education, writing and patient advocacy; including as a medical and health video commentator for Bottom Line Inc.'s What Your Doctor Isn't Telling You columns and podcasts. He holds two US patents in the fields of critical care medicine and telecommunications. Appearing in all forms of media, Dr Sherer is a tireless advocate for hospitalized patients, and believes that individual responsibility, and not government intervention, is the key to improving the general health and wellbeing of all Americans.

https://bottomlineinc.com/source/david-sherer

The author lives & works in the Washington DC metro area.

Reviews

Praise for Hospital Survival Guide by Doctor David Sherer:

"This book offers practical advice about how to keep yourself free from harm and error in hospitals, and how to assert yourself in cases such as getting stuck with a bad roommate or a rude doctor. Includes chapters on taking children to the hospital and how to be prepared before an emergency." - The Wall Street Journal

"Dr. Sherer...addresses what to expect and ask for..." - The New York Times

"In his "Survival Guide," (Dr Sherer) maintains that it's patients, not doctors, who are in the best position to make many decisions affecting their health care." - The Washington Post

"Offers Practical Tips for Making Hospital Stays Less Traumatic for Patients." - P&T (R) Journal

"Dr. David Sherer's Hospital Survival Guide is an insightful and easy-to-read book on making a hospital stay as safe and relaxed as possible... describe(s) steps patients can take to minimize the risk of medical errors during their hospital stay. The author include(s) more than 100 tips for maximizing the hospital experience; Contains short chapters that focus on key questions that all readers would want answered, such as how to select the appropriate hospital when surgery must be performed, how to go about choosing the surgeon, which documents are needed, and how to get the most benefit from the hospital stay." - P&T (R) Journal

"I recommend this book for everyone, especially people who are undergoing their first operation in a hospital. Being aware of the services offered or not offered in the hospital and learning ways to reduce anxiety can be invaluable throughout one's hospital stay. For health care providers, the Hospital Survival Guide offers excellent insight into many of the uncertainties that patients face as they enter into the unknown world of the hospital. Even though we hear the alarming statistics every day, the book is a powerful reminder of all of the mistakes that can be made in the course of care and what we all can do to reduce the likelihood of experiencing a medical error ourselves." - P&T (R) Journal

"Dr. Sherer's contribution to navigating the hospital maze emphasizes surgical hospitalizations... He notes that July, when the new interns start, is the most dangerous month to have a procedure done at a teaching hospital. He also presents proven tips for reducing hospital bills and offers a range of suggestions for making hospital stays safer and more pleasant." - ElderLawAnswers.com

Awards
Winner of BEST ANESTHESIOLOGIST, HEALTH TAP 2013 2013 (United States) and BEST ANESTHESIOLOGIST, HEALTH TAP 2014 2014 (United States).



Book Information
ISBN 9781630061630
Author David Sherer
Format Paperback
Page Count 300
Imprint Humanix Books
Publisher Humanix Books