Description
• Written by a top expert in multicultural marketing with industry and agency experience, as well as a Latino background
• Breaks down stereotypes and offers clear insights into the US’s fastest-growing demographic segment
• Offers a roadmap to success with the Hispanic market – an essential factor in any business’s growth in the US
Book Information
ISBN 9781032392349
Author Isaac Mizrahi
Format Hardback
Page Count 220
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd