Description
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism
The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:
* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind
As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
About the Author
Senior Lecturer in Marketing and Business Management at University College, Worcester, UK. Shashi has also worked as a Consultant to Barclays Bank PLC, Norwich Union Insurance Group and the Association of Business Executives, London for whom she is Senior Examiner in Business Communications and Presentation. Her work takes her to Singapore, China, Malaysia, Jordan, Hungary and Finland.
Book Information
ISBN 9780750663182
Author Shashi Misiura
Format Paperback
Page Count 296
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 566g
