A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more In this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering-from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!). With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia-and endless inspiration-for letterform lovers of any generation.
Reviews
For the type and lettering student, there is a lot of history to be had, but Doret's brilliantly obsessive methodology has much to teach the digital fontographer and typographer in today's world. -- Steven Heller * PRINT *



Book Information
ISBN 9781736863329
Author Michael Doret
Format Hardback
Page Count 328
Imprint Letterform Archive
Publisher Letterform Archive