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Growing Older: Tourism and Leisure Behaviour of Older Adults by Ian Patterson
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Growing Older: Tourism and Leisure Behaviour of Older Adults by Ian Patterson

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9781845930653
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9781845930653
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Description

Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

Book Information
ISBN 9781845930653
Author Ian Patterson
Format Hardback
Page Count 240
Imprint CABI Publishing
Publisher CABI Publishing

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