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Grinding it Out: The Making of Mcdonalds by Ray Kroc 9781250130280
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Grinding it Out: The Making of Mcdonalds by Ray Kroc 9781250130280

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Description

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Hisrevolutions in food service automation, franchising, shared national training and advertising have earned him aplace beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-madetycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, theman behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and bornstoryteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

About the Author
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world


Book Information
ISBN 9781250130280
Author Ray Kroc
Format Paperback
Page Count 256
Imprint St Martin's Press
Publisher St Martin's Press
Dimensions(mm) 172mm * 102mm * 10mm

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