Description
About the Author
Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.
Fernando Trias de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestle, Oxfam, Paramount, Pepsi, Sony, and Universal.
Reviews
"...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea..." (The Guardian, 26th September 2004)
Book Information
ISBN 9780787976071
Author Alex Rovira
Format Hardback
Page Count 160
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 286g
Dimensions(mm) 216mm * 150mm * 18mm