'The world's leading expert on habits' - Matthew Syed, The Sunday Times

'Wendy Wood is the world's foremost expert in the field, and this book is essential' - Angela Duckworth, bestselling author of Grit.

What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink - a truly remarkable number of things we do every day, we do by habit.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

Professor Wendy Wood is the world's foremost expert on habits. By drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.

Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

Profoundly insightful and helpful book on the power of habit and how to change your habits for a lifetime.

About the Author
Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition and behavioural insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. She has written for the Washington Post and the Los Angeles Times, and her work has been featured in the New York Times, Chicago Tribune, Time magazine, USA Today and NPR. Good Habits, Bad Habits is her helpful book on the power of habit.

Reviews
If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits. -- Adam Grant
Wendy Wood is the world's foremost expert in the field, and this book is essential. -- Angela Duckworth, bestselling author of Grit
Wendy Wood . . . is the most thoughtful, innovative person who understands the role of habits in human behaviour . . . I can't imagine a better person writing this book -- Dan Ariely
In Good Habits, Bad Habits . . . the social psychologist Wendy Wood refutes both [William] James's determinism and glib exhortations to be proactive, and seeks to give the general reader more realistic ideas for how to break habits -- The New Yorker
Fascinating and fun, this book will change a lot of lives -- Cass R. Sunstein, co-author of Nudge and author of How Change Happens
Many authors have written about habits . . . but Wood is also a premier scientist in psychology, working on how habits affect and are affected by the human mind. Top tip: Willpower isn't enough. But through her original research, Wood explains what does work -- The Washington Post
No one has studied how habits form and direct behaviour better than Professor Wendy Wood . . . She has described how to change negative habits into positive versions better than anybody. She's the researcher best able to write the next big book on the topic. -- Robert Cialdini
An insightful guidebook from the world's preeminent habits researcher. Good Habits, Bad Habits is a captivating tale of the science of habits and how you can use them to improve your life -- Jonah Berger, author of Contagious: Why Things Catch On
Wood's research reveals the surprisingly simple features that lie at the heart of good and bad habits. In Good Habits, Bad Habits, she shows how understanding these features is crucial to making habits stick and teaches us how to shape our own habits to improve our lives. -- Samuel D. Gosling
A fascinating tour of the science of habits, and Wendy Wood is the consummate tour guide -- Adam Alter, NYU Stern School of Business
Enlightening and insightful . . . Wood's research and perspective on the malleability of habits will bring hope to any reader looking to create long-term behavioural change -- Publishers Weekly
A huge achievement. Wendy Wood manages to distill the science of habit formation, most of which emerges from her own lab, in a manner that is fascinating but also, above all, extremely useful for people looking to make positive change in their life -- David Kessler, New York Times-bestselling author of The End of Overeating and Capture



Book Information
ISBN 9781509864768
Author Wendy Wood
Format Paperback
Page Count 320
Imprint Macmillan
Publisher Pan Macmillan
Weight(grams) 226g
Dimensions(mm) 196mm * 130mm * 21mm