Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all--round dissection and a one--stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside. Globalization -- The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment. Topics covered in the book include: aeo The global economy (world trade flows, foreign and direct investment etc.) aeo The global labour market aeo The global information market (how globalization has been fuelled by the internet revolution) aeo The role of a corporate parent in a multinational business aeo The management of global partnerships and alliances aeo The pull towards globalization from the market and customers (including the problems of marketing products and services globally) aeo The centrifugal forces of global and local tension

About the Author
Paul Kirkbride, Ashridge, is the editor of Globalization: The External Pressures, published by Wiley.

Reviews
"...both books are good summaries of the practical literature on global firms...functional to the core, these books tell managers "what is" and "what to do". Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one--stop shopping for the busy middle manager interested in globalisation." (Times Higher Education Supplement, 3 May 2002)



Book Information
ISBN 9780471499381
Author Paul Kirkbride
Format Hardback
Page Count 352
Imprint John Wiley & Sons Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 630g
Dimensions(mm) 234mm * 160mm * 26mm