Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain environment.

Drawing on ground-breaking research into adaptive strategy, this book introduces compelling tools to help design responsive strategic organizations by cultivating global strategic democracy. Written by two leading scholars, this book provides models to inform strategic decisions through the aggregation of frontline information.

With a wealth of illustrative case examples supplementing unique research, this text is essential reading for students of strategic management and provides illuminating insights for the reflective practitioner.

About the Author
Torben Juul Andersen is Professor of Strategy and International Management and Director of the Center for Global Strategic Responsiveness at Copenhagen Business School, Denmark. Carina Antonia Hallin is Assistant Professor of International Business and Founder of the Collective Intelligence Unit at Copenhagen Business School, Denmark.

Reviews

'Andersen & Hallin offer a state-of-the-art and in-depth investigation of MNE global strategic responsiveness. This is a cutting edge book and must read for strategists operating in today's globalized world.' - George O. White III, Old Dominion University, USA

Book Information
ISBN 9781138204638
Author Torben Juul Andersen
Format Paperback
Page Count 174
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 249g