Description
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
A user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale, supported by ample pedagogical features, including many case studies and examples featuring an interesting mix of both established multinational companies and more unknown SMEs still developing their international presence.
About the Author
Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. Felipe Monteiro is Senior Affiliate Professor of Strategy, INSEAD, Fontainebleau.
Reviews
A must-read for students and managers who want to understand and act upon the challenges that 'borderless' firms and their leaders face in a world revolutionized by disruptive change of all types, with a renewed emphasis on corporate governance and environmental and social sustainability. * Africa Arino, IESE Business School, Spain *
This book provides a fantastic base to develop critical thinking skills around the topics of global strategic management and globalization. It offers clear explanations of important frameworks coupled with real world examples and data which students can use to understand and analyze firms, industries and countries. * Heather Berry, George Washington University, USA *
The uncertainty in today's business world is greater than ever with climate change, geopolitical fragmentation and the aftershocks of the pandemic making decision-making harder than ever. This textbook provides a route map through this uncertainty with lots of fresh case studies and bang up-to-date explanations of what is happening today. It provides both practical advice and theoretical insights for students of business at every level. * Julian Birkinshaw, London Business School, UK *
I highly recommend this book on global business strategy. Including numerous real life case studies, a summary of the relevant literature and useful pedagogical tools, it is the perfect companion for both students and instructors. It analyses the environmental, social and governance issues international businesses face and covers contemporary important developments, such as cryptocurrencies. Congratulations to the authors on a very well-researched and comprehensive text! * Lourdes S. Casanova, Cornell University, USA *
This book is perfect for undergraduate and graduate students interested in global strategy. It offers complete coverage of the foundation knowledge needed to understand how companies navigate and thrive in the current global landscape. The latest theoretical insights are explained in a rigorous and practically relevant way and are supported by a wide range of up-to-date activities and examples that bring these topics to life. * Ilya Cuypers, Singapore Management University, Singapore *
Global Strategic Management is an invaluable textbook for students studying globalization, seamlessly blending theory and practice. The international case studies and examples are particularly useful, encouraging students to engage in the complex issues facing globalizations. * Ehsan Khajeh, Coventry University, UK *
Lasserre and Monteiro's textbook on global strategic management is essential reading for all students of corporate management. I recommend it to both business executives and students alike for learning both the conceptual foundations of global strategy and examining the practical applications of these concepts. * Soumitra Dutta, University of Oxford, UK *
Lasserre and Monteiro's book provides a comprehensive analysis of how companies operate in the global arena, beginning with a rich analysis of the global environment, followed by a discussion of corporate and competitive global strategies, and concluding with a pragmatic application of those concepts to functional areas of the organization. The text is didactic and accompanied by a set of interesting and informative cases. It is an invaluable resources for students of global strategy. * Sergio Lazzarini, Insper Learning Institution, Brazil *
Lasserre and Monteiro provide a solid overview of the strategies of globally operating multinationals and the evolving global business environment. The book excels at providing tools for managers and is rich in contemporary data and case examples originating from a wide variety of industries and national contexts. * Klaus Meyer, Ivey Business School, Canada *
This latest edition of Global Strategic Management continues to be the best choice for business students looking to develop a deeper understanding of global business. It contains numerous practical cases and explains concepts from literature in a way that allows for their immediate application. I strongly recommend it to readers and instructors alike. * Michael Mol, Copenhagen Business School, Denmark *
This book offers comprehensive treatment of contemporary global strategy, including coverage of born globals, emerging markets and open innovation, topics on which Monteiro is a leading authority. By highlighting the Sustainable Development Goals and the need for a post-Covid-19 "green recovery", the text equips business leaders of the future for the Decade of Action and beyond. * Shameen Prashantham, China Europe International Business School, China *
Lasserre and Monteiro's new version of Global Strategic Management is the best global strategy book on the market. It covers both western and emerging market contexts with a wide range of theories, models and cases, and highlights emerging issues including sustainability, digitalisation and national competitiveness. Organised in three key sections - context, strategy and management - its easy-to-follow, pedagogical approach ensures Global Strategic Management is ideal for undergraduates and postgraduate students alike. * Mohammad B. Rana, Aalborg University, Denmark *
This textbook combines academic rigor with practical relevance, addressing fundamental concepts as well as current and future trends in globalization. It provides a truly multi-faceted global perspective with 33 case studies from more than 20 countries, as well as an even larger number of practical examples. * Karlheinz Schwuchow, Hochschule Bremen University of Applied Sciences, Germany *
Book Information
ISBN 9781350932968
Author Philippe Lasserre
Format Paperback
Page Count 688
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
A user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale, supported by ample pedagogical features, including many case studies and examples featuring an interesting mix of both established multinational companies and more unknown SMEs still developing their international presence.
About the Author
Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. Felipe Monteiro is Senior Affiliate Professor of Strategy, INSEAD, Fontainebleau.
Reviews
A must-read for students and managers who want to understand and act upon the challenges that 'borderless' firms and their leaders face in a world revolutionized by disruptive change of all types, with a renewed emphasis on corporate governance and environmental and social sustainability. * Africa Arino, IESE Business School, Spain *
This book provides a fantastic base to develop critical thinking skills around the topics of global strategic management and globalization. It offers clear explanations of important frameworks coupled with real world examples and data which students can use to understand and analyze firms, industries and countries. * Heather Berry, George Washington University, USA *
The uncertainty in today's business world is greater than ever with climate change, geopolitical fragmentation and the aftershocks of the pandemic making decision-making harder than ever. This textbook provides a route map through this uncertainty with lots of fresh case studies and bang up-to-date explanations of what is happening today. It provides both practical advice and theoretical insights for students of business at every level. * Julian Birkinshaw, London Business School, UK *
I highly recommend this book on global business strategy. Including numerous real life case studies, a summary of the relevant literature and useful pedagogical tools, it is the perfect companion for both students and instructors. It analyses the environmental, social and governance issues international businesses face and covers contemporary important developments, such as cryptocurrencies. Congratulations to the authors on a very well-researched and comprehensive text! * Lourdes S. Casanova, Cornell University, USA *
This book is perfect for undergraduate and graduate students interested in global strategy. It offers complete coverage of the foundation knowledge needed to understand how companies navigate and thrive in the current global landscape. The latest theoretical insights are explained in a rigorous and practically relevant way and are supported by a wide range of up-to-date activities and examples that bring these topics to life. * Ilya Cuypers, Singapore Management University, Singapore *
Global Strategic Management is an invaluable textbook for students studying globalization, seamlessly blending theory and practice. The international case studies and examples are particularly useful, encouraging students to engage in the complex issues facing globalizations. * Ehsan Khajeh, Coventry University, UK *
Lasserre and Monteiro's textbook on global strategic management is essential reading for all students of corporate management. I recommend it to both business executives and students alike for learning both the conceptual foundations of global strategy and examining the practical applications of these concepts. * Soumitra Dutta, University of Oxford, UK *
Lasserre and Monteiro's book provides a comprehensive analysis of how companies operate in the global arena, beginning with a rich analysis of the global environment, followed by a discussion of corporate and competitive global strategies, and concluding with a pragmatic application of those concepts to functional areas of the organization. The text is didactic and accompanied by a set of interesting and informative cases. It is an invaluable resources for students of global strategy. * Sergio Lazzarini, Insper Learning Institution, Brazil *
Lasserre and Monteiro provide a solid overview of the strategies of globally operating multinationals and the evolving global business environment. The book excels at providing tools for managers and is rich in contemporary data and case examples originating from a wide variety of industries and national contexts. * Klaus Meyer, Ivey Business School, Canada *
This latest edition of Global Strategic Management continues to be the best choice for business students looking to develop a deeper understanding of global business. It contains numerous practical cases and explains concepts from literature in a way that allows for their immediate application. I strongly recommend it to readers and instructors alike. * Michael Mol, Copenhagen Business School, Denmark *
This book offers comprehensive treatment of contemporary global strategy, including coverage of born globals, emerging markets and open innovation, topics on which Monteiro is a leading authority. By highlighting the Sustainable Development Goals and the need for a post-Covid-19 "green recovery", the text equips business leaders of the future for the Decade of Action and beyond. * Shameen Prashantham, China Europe International Business School, China *
Lasserre and Monteiro's new version of Global Strategic Management is the best global strategy book on the market. It covers both western and emerging market contexts with a wide range of theories, models and cases, and highlights emerging issues including sustainability, digitalisation and national competitiveness. Organised in three key sections - context, strategy and management - its easy-to-follow, pedagogical approach ensures Global Strategic Management is ideal for undergraduates and postgraduate students alike. * Mohammad B. Rana, Aalborg University, Denmark *
This textbook combines academic rigor with practical relevance, addressing fundamental concepts as well as current and future trends in globalization. It provides a truly multi-faceted global perspective with 33 case studies from more than 20 countries, as well as an even larger number of practical examples. * Karlheinz Schwuchow, Hochschule Bremen University of Applied Sciences, Germany *
Book Information
ISBN 9781350932968
Author Philippe Lasserre
Format Paperback
Page Count 688
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC
