Description
Fast track route to understanding the organizational, economic andmanagerial pressures and constraints in managing global activities
Covers the key areas of strategic, marketing and financialpriorities and demands and the need for corporate social, culturaland operational awareness and responsibility
Examples and lessons from some of the world's most successfulbusinesses, including ABB, Nissan and Mattel Inc, and ideas fromthe world's smartest thinkers, including Gary Hamel, Peter Drucker,Naomi Klein, Sumantra Ghoshal and Chris Bartlett
Includes a glossary of key concepts and a comprehensiveresources guide
About the Author
RICHARD PETTINGER is Lecturer in Management at University College London. He is the author of over thirty books. He continues to consult and work with organizations of all sizes in the commercial, public, privatized and not-for-profit sectors.
Book Information
ISBN 9781841122373
Author Richard Pettinger
Format Paperback
Page Count 138
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 142g
Dimensions(mm) 178mm * 123mm * 11mm
Covers the key areas of strategic, marketing and financialpriorities and demands and the need for corporate social, culturaland operational awareness and responsibility
Examples and lessons from some of the world's most successfulbusinesses, including ABB, Nissan and Mattel Inc, and ideas fromthe world's smartest thinkers, including Gary Hamel, Peter Drucker,Naomi Klein, Sumantra Ghoshal and Chris Bartlett
Includes a glossary of key concepts and a comprehensiveresources guide
About the Author
RICHARD PETTINGER is Lecturer in Management at University College London. He is the author of over thirty books. He continues to consult and work with organizations of all sizes in the commercial, public, privatized and not-for-profit sectors.
Book Information
ISBN 9781841122373
Author Richard Pettinger
Format Paperback
Page Count 138
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 142g
Dimensions(mm) 178mm * 123mm * 11mm
