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Global Fashion Business: International Retailing, Marketing, and Merchandising Dr. Byoungho Ellie Jin 9781350180185
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Global Fashion Business: International Retailing, Marketing, and Merchandising Dr. Byoungho Ellie Jin 9781350180185

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Description

In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Book Information
ISBN 9781350180185
Author Dr. Byoungho Ellie Jin
Format Paperback
Page Count 272
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC

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