What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.

How a new generation of young Muslims are changing the world.

About the Author
Shelina Janmohamed is the bestselling author of Love in a Headscarf. She is an established commentator on Muslim social and religious trends, and has written for the Guardian, the National and the BBC.

Reviews
'A crucial book at a critical time... A must-read' - Lyse Doucet, BBC Chief International Correspondent, 'A compelling account of today's young Muslim consumers' - Paul Polman, CEO of Unilever, 'A fresh and insightful perspective' - Sir Martin Sorrell, founder and CEO of WPP, 'Unparalleled... For those within and concerned with modern Muslim communities'- Professor Reina Lewis, author of Muslim Fashion: Contemporary Style Cultures, 'A vivid account' - Farah Pandith, former Special Representative to Muslim Communities



Book Information
ISBN 9781780769097
Author Shelina Janmohamed
Format Paperback
Page Count 352
Imprint I.B. Tauris
Publisher Bloomsbury Publishing PLC
Weight(grams) 394g