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Garden Centre Management by Ken Crafer
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Garden Centre Management by Ken Crafer

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9781780643090
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Description

Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

About the Author
Ken Crafer, Independent consultant, UK


Book Information
ISBN 9781780643090
Author Ken Crafer
Format Paperback
Page Count 200
Imprint CABI Publishing
Publisher CABI Publishing
Weight(grams) 494g
Dimensions(mm) 244mm * 172mm * 13mm

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