We are on the cusp of a revolution. Mobile phones, computers and iPods are commonplace in hundreds of millions of households worldwide, influencing how we think and shaping how we interact.

In the future, smart machines will compete with clever people for employment and even human affection. We are shifting to a world where knowledge will be automated and people will be rewarded instead as conceptual and creative thinkers. Hence being able to think and act in ways that machines cannot will become vital. Ideas are the currency of this new economy and curiosity and imagination are among the key raw materials. But what happens to the rigour of our thinking in a world where we never really sit still or completely switch off? What are some of the unexpected consequences of digital information on the 100 billion cells and quadrillion connections inside our brains?

Future Minds illustrates how to maximise the potential of digital technology and minimise its greatest downside, addressing the future of thinking and how we can ensure that we unleash the extraordinary potential of the human mind. In this absorbing new book, discover all about: the sex life of ideas; the rise of the screenager; generations, gender and geography; delving deep inside your head; how to clear a blocked brain; why clever people make dumb mistakes; why we are so afraid of doing nothing; what we can do to reclaim our brains.

About the Author
British writer Richard Watson advises organisations on the future, focusing on innovation and scenario planning. He is the author and publisher of What's Next, a quarterly report on global trends and writes about trends for a number of people and publications including Fast Company. His clients have included IBM, Virgin, Toyota, McDonald's, Tesco, News Limited, Westfield, Unilever, Coca-Cola and the Department of Education. A regular visitor to the UK, he maintains a website and blog at http://toptrends.nowandnext.com and is Chief Futurist at the Future Exploration Network , and a member of Futures House.

Reviews
A great case for how to think, not what to think in these fast moving and complex times. Watson s message is clear - our innate imagination and human ability to think deeply about life and issues are the best assets we have to deliver us safely to the future. Full of wonderfully inspired quotations, sage predictions and abundance of source material this is a "how to" that is a definitely a "must have." -- Ed Gillespie, Guardian journalist
A reflective and insightful look into how the next generation will think, feel and shape our society. * Baroness Susan Greenfield, CBE author of ID: The Quest for Meaning in the 21st Century *



Book Information
ISBN 9781857885491
Author Richard Watson
Format Paperback
Page Count 224
Imprint Nicholas Brealey Publishing
Publisher John Murray Press
Weight(grams) 280g
Dimensions(mm) 232mm * 152mm * 28mm