Description
Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
About the Author
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governance and management of nonprofit organizations and to philanthropy and fundraising. Dr. Worth served as vice president for development and alumni affairs at the George Washington University and previously as director of development at the University of Maryland. Earlier in his career, he was assistant to the president at Wilkes University and director of development at DeSales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees. In addition to articles and monographs, Dr. Worth has written or edited various books and textbooks, including six previous editions of Nonprofit Management: Principles and Practice. Other recent works include Fundraising: Principles and Practice (2016), Leading the Campaign (2nd edition, 2017), Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (co-edited with Matthew T. Lambert, 2019), and Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities (2022). Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam's Kitchen, an organization working to eliminate homelessness in Washington, DC, and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, DC, chapter. Dr. Worth consults on governance, management, and fundraising with colleges and universities, national associations and institutions, and nonprofit organizations in various fields and sectors. He holds a BA from Wilkes University, an MA in economics from American University, and a PhD in higher education from the University of Maryland.
Reviews
"This text is an excellent source of academic, theoretical and practical expertise woven into one single text. It is single-handedly a one-stop go-to book for today's fundraising and development staff and tomorrow's students in nonprofit management." -- Rick J. Arrowood, J.D.
"Michael Worth has made an enormous contribution to the fundraising profession with Fundraising: Principles and Practice. He brings the wisdom and perspective of decades of senior level experience as he sketches the context of fund-raising today, the centrality of the donor in all that fundraisers do, outstanding insights into capital campaigns, management, and leadership, and a systematic consideration of case studies that are analyzed drawing on his own years as a leader in the field. This is a must-read - for fundraisers who want to advance, for sure, and for managers who want to be leaders." -- Michael J. Goff, Ph.D.
"Fundraising: Principles and Practice is grounded in Michael J. Worth's extensive experience and expertise as both a practitioner and a scholar of fundraising. His application of case studies to each topic provides a superb platform for students to develop the analytical skills they will need to function as successful nonprofit professionals. Worth's comprehensive blend of fundraising principles and practice stands out from other books on the topic by focusing on the preparation of leaders who are able to think critically about the substantive issues in philanthropy and to move their nonprofit organizations to the next level of fundraising and organizational excellence." -- T. Gregory Barrett
Book Information
ISBN 9781483319520
Author Michael J. Worth
Format Paperback
Page Count 504
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 900g
About the Author
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governance and management of nonprofit organizations and to philanthropy and fundraising. Dr. Worth served as vice president for development and alumni affairs at the George Washington University and previously as director of development at the University of Maryland. Earlier in his career, he was assistant to the president at Wilkes University and director of development at DeSales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees. In addition to articles and monographs, Dr. Worth has written or edited various books and textbooks, including six previous editions of Nonprofit Management: Principles and Practice. Other recent works include Fundraising: Principles and Practice (2016), Leading the Campaign (2nd edition, 2017), Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (co-edited with Matthew T. Lambert, 2019), and Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities (2022). Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam's Kitchen, an organization working to eliminate homelessness in Washington, DC, and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, DC, chapter. Dr. Worth consults on governance, management, and fundraising with colleges and universities, national associations and institutions, and nonprofit organizations in various fields and sectors. He holds a BA from Wilkes University, an MA in economics from American University, and a PhD in higher education from the University of Maryland.
Reviews
"This text is an excellent source of academic, theoretical and practical expertise woven into one single text. It is single-handedly a one-stop go-to book for today's fundraising and development staff and tomorrow's students in nonprofit management." -- Rick J. Arrowood, J.D.
"Michael Worth has made an enormous contribution to the fundraising profession with Fundraising: Principles and Practice. He brings the wisdom and perspective of decades of senior level experience as he sketches the context of fund-raising today, the centrality of the donor in all that fundraisers do, outstanding insights into capital campaigns, management, and leadership, and a systematic consideration of case studies that are analyzed drawing on his own years as a leader in the field. This is a must-read - for fundraisers who want to advance, for sure, and for managers who want to be leaders." -- Michael J. Goff, Ph.D.
"Fundraising: Principles and Practice is grounded in Michael J. Worth's extensive experience and expertise as both a practitioner and a scholar of fundraising. His application of case studies to each topic provides a superb platform for students to develop the analytical skills they will need to function as successful nonprofit professionals. Worth's comprehensive blend of fundraising principles and practice stands out from other books on the topic by focusing on the preparation of leaders who are able to think critically about the substantive issues in philanthropy and to move their nonprofit organizations to the next level of fundraising and organizational excellence." -- T. Gregory Barrett
Book Information
ISBN 9781483319520
Author Michael J. Worth
Format Paperback
Page Count 504
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 900g
