Description
In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.
About the Author
Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.
Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors.
Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce.
Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)
Reviews
"Wow! Incredibly comprehensive and detailed with both basic and advanced information--a real guide for 'fundraising on the Internet.'" (Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross)
"This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade." (Jerold Panas, of Jerold Panas, Linzy & Partners)
"Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success." (Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services)
"The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies." (Howard Lake, UK Fundraising)
"The ePhilanthropyFoundation.org . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards." (The Kellogg Foundation)
"An 'online classic.'" (Marcelo I?arra Iraegui, fundraising regional manager, Latin America Greenpeace)
"We need this book! The authors bring the best uses of the Internet into the fundraising programs of every nonprofit organization and show how to use them to increase efficiency, effectiveness and profitability." (James M. Greenfield, ACFRE, FAHP, editor of The Nonprofit Handbook: Fund Raising, 3rd Edition)
"...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online..." (Professional Fundraising Plus, 15 March 2002)
Book Information
ISBN 9780787960452
Author Mal Warwick
Format Paperback
Page Count 320
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 892g
Dimensions(mm) 279mm * 219mm * 24mm
About the Author
Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.
Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors.
Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce.
Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)
Reviews
"Wow! Incredibly comprehensive and detailed with both basic and advanced information--a real guide for 'fundraising on the Internet.'" (Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross)
"This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade." (Jerold Panas, of Jerold Panas, Linzy & Partners)
"Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success." (Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services)
"The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies." (Howard Lake, UK Fundraising)
"The ePhilanthropyFoundation.org . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards." (The Kellogg Foundation)
"An 'online classic.'" (Marcelo I?arra Iraegui, fundraising regional manager, Latin America Greenpeace)
"We need this book! The authors bring the best uses of the Internet into the fundraising programs of every nonprofit organization and show how to use them to increase efficiency, effectiveness and profitability." (James M. Greenfield, ACFRE, FAHP, editor of The Nonprofit Handbook: Fund Raising, 3rd Edition)
"...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online..." (Professional Fundraising Plus, 15 March 2002)
Book Information
ISBN 9780787960452
Author Mal Warwick
Format Paperback
Page Count 320
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 892g
Dimensions(mm) 279mm * 219mm * 24mm
