"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

Book Information
ISBN 9780471209874
Author James M. Greenfield
Format Hardback
Page Count 600
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 1052g