Description
Frommer's books aren't written by committee or by travel writers who simply pop in briefly to a destination and then consider the job done. Our authors are passionate local experts like Don and Barbara Laine, award-winning journalists who live in New Mexico and love sharing their home state with awed visitors. This insider's take introduces readers to the best and most authentic restaurants, hotels, shops, attractions, and nightlife, providing unique insights into the history, natural wonders, and contemporary culture of this southwestern powerhouse. Most important, the Laines will tell you straight out what's worth your precious vacation time-and what you can skip with no qualms.
Inside this light, portable guide you'll find:
* A fold-out map along with dozens more maps throughout
* Exact pricing, opening hours, and other important details so that there's no guessing or ugly surprises
* Smartly conceived itineraries for travelers with varying interests and varying amounts of time to vacation
* Star ratings for all hotels, restaurants, and attractions to clue you in on great finds and values
* Reliable, impartial reviews of the best shops, restaurants, spas, nightlife, and hotels in all price ranges. No entity has paid to be in this guide-or any Frommer's guide. At Frommer's, we pride ourselves on decades of journalistic integrity.
* A look at both New Mexico's fascinating history and its vibrant present
* Information on outdoor attractions and activities, from the best hiking trails, ski resorts, and trustworthy outfitters to rewarding adventures via horseback and hot air balloon
* Tips for saving money, whether you need to pinch pennies or have room in the budget for a splurge
* Large, easy-to-read fonts for quick scanning and light paper to keep the book portable and packable
About Frommer's: There's a reason that Frommer's has been the most trusted name in travel for more than 60 years. Arthur Frommer created the bestselling guide series in 1957 to help American service members fulfill their dreams of travel in Europe. Since then, we have published thousands of titles, becoming a household name by helping millions upon millions of people realize their own dreams of seeing our planet. Travel is easy with Frommer's.
Frommer's Marketing/PR Efforts
Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.
Web campaigns: Partnership with the nation of Peru to promote Frommer's EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer's EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer's brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.
The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran
The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer
Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer
Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.
TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.
Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline's tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer's, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP's magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve's radio show, as well as other NPR shows.
Social Media: Frommer's maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We've also done numerous successful ad campaigns on Facebook in the last year.
About the Author
Longtime residents of northern New Mexico, Don Laine and Barbara Laine have traveled extensively throughout New Mexico, the Rocky Mountains, and the Southwest, exploring the mountains, deserts, cities, and towns in search of unique outdoor adventures, hidden historic gems, and the perfect green chile cheeseburger. The Laines have authored or contributed to a number of Frommer's travel guides, including Frommer's EasyGuide to National Parks of the American West, and have also written Little-Known Southwest, New Mexico & Arizona State Parks, and Best Short Hikes in Arizona for The Mountaineers Books.
Book Information
ISBN 9781628874976
Author Barbara Laine
Format Paperback
Page Count 288
Imprint FrommerMedia
Publisher FrommerMedia
