Description
The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Re-purposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2017/2018, these included appearances at the New York Times Travel Show, the Boston Globe Travel Show, the Minneapolis Star Tribune Travel Show and the Travel and Adventure Shows held in Los Angeles, San Diego, the Bay Area, Philadelphia and Chicago. All were supported by major advertising campaigns, with mentions of the Frommer guidebooks. TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books. Other Media: Quoted in multiple articles by the Associated Press, including one coming up in June on Pauline's tips for visiting New York City (which will be paired with an AP podcast on that topic). Frommer's, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP's magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve's radio show, as well as other NPR shows. Web campaigns 2017/2018: Partnership with the nation of Peru to promote Frommer's EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer's EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer's brand. And Frommers.com continues to be an important presence on the web with 3 million unique users per month. Social Media: Frommer's maintains an active social media presence and has 150,000 Twitter followers (which is 60,000 more than Rick Steves), 31,000 followers on Facebook, 22,000 followers on Instagram. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We've also done numerous successful ad campaigns on Facebook in the last year.
About the Author
Edie Jarolim has worn many hats, including a sombrero on a one margarita-too-many night. She got a Ph.D. in American literature from NYU and was an editor at Frommer's in New York before she indulged her warm weather - and large living space - fantasies and moved to Tucson, Arizona. She has written about the Southwest and Mexico for a variety of major publications, including National Geographic Traveler, Sunset, the Wall Street Journal, and USAToday.com. She's the author of three travel guides, one dog guide, and one memoir. See ediejarolim.com for more details.
Book Information
ISBN 9781628874846
Author Edie Jarolim
Format Paperback
Page Count 320
Imprint FrommerMedia
Publisher FrommerMedia